![]() ![]() In the hands of the Italian architect Pierfrancesco Cravel the design of Villamoda has developed as a light construction using glass and transparency, a sort of large architectural seashell with rigorous geometry, marked by a series of stainless steel pilasters that glitter like a mirage and like the entire construction in the building light of a desert dune. With this cathedral of international fashion in the desert Al Sabah wanted to change the notion of the “Gulf States” replacing the traditional association with “oil” with some adjective like luxury, modernity, sensuality, taste. In the spring 2001 Majed Al Sabah, the thirty-something descendant of the Emir sheik Jaber Al-Amad Al Jaber Al Sabah, opened the Villa Moda emporium in Shuwaikh, on the sea that glimmers by the coast of Kuwait. “(…) the trend was now in full swing, and the pursuit of a new architectural language for the luxury, shopping and leisure facilities, and a new residential and office space dimension, couldn’t help but prompt a new kind of observation of occidental modernity, in order to transfer it to the Gulf Coast and transform it into an expression of ultramodernism. ![]()
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